- Optimizing for voice search
- Creating high-quality, location-specific content
- Utilizing Google My Business features
- Building local citations and backlinks
Optimizing for voice search
In 2024, small businesses need to focus on optimizing their website content for voice search. This includes using natural language, answering common questions, and providing concise, relevant information.
Creating high-quality, location-specific content
To improve local SEO, small businesses should create content tailored to their specific location. This can include writing about local events, news, and community involvement to establish relevance and authority.
Utilizing Google My Business features
Google My Business is a crucial tool for local SEO. Small businesses should optimize their GMB profiles, regularly update information, and utilize features such as posts, Q&A, and messaging to engage with local customers.
Building local citations and backlinks
Earning local citations and backlinks from reputable sources can significantly boost a small business's local SEO. This involves getting listed in local directories, partnering with local organizations, and earning mentions from local news outlets.