What are the top local SEO strategies for small businesses in 2024 to improve visibility and rankings?

1. Optimizing Google My Business profile
2. Creating local content
3. Building local citations
4. Obtaining local backlinks
5. Utilizing local keywords

Optimizing Google My Business profile

Ensuring accurate and up-to-date information, including business name, address, phone number, and business hours. Utilizing relevant categories and adding high-quality images can also improve visibility.

Creating local content

Producing content tailored to the local audience, such as local news, events, and community involvement. This can help establish authority and relevance within the local area.

Building local citations

Consistently listing the business name, address, and phone number (NAP) on reputable local directories and websites. This can improve local search rankings and increase visibility.

Obtaining local backlinks

Earning backlinks from local businesses, organizations, and events can signal relevance and authority to search engines, ultimately boosting local SEO efforts.

Utilizing local keywords

Incorporating location-specific keywords into website content, meta descriptions, and title tags can help small businesses target local customers and improve search engine rankings.