- Optimize for conversational keywords and long-tail phrases
- Focus on local SEO and business listings
- Create FAQ content and structured data markup
- Improve website speed and mobile-friendliness
- Utilize schema markup for rich results
Optimize for Conversational Keywords and Long-Tail Phrases
In 2024, businesses should prioritize optimizing their content for conversational keywords and long-tail phrases that align with how people speak and ask questions in natural language. This will help them better match the queries made through voice search.
Focus on Local SEO and Business Listings
With the increasing prevalence of voice search, businesses should ensure their local SEO efforts are robust. This includes claiming and optimizing their Google My Business listing, as well as ensuring accurate and consistent business information across all online directories and platforms.
Create FAQ Content and Structured Data Markup
Developing FAQ content that addresses common questions related to the business and its offerings can help improve visibility in voice search results. Additionally, implementing structured data markup can provide search engines with context about the content, increasing the likelihood of being featured in rich results.
Improve Website Speed and Mobile-Friendliness
Given the emphasis on user experience, businesses should prioritize improving website speed and ensuring mobile-friendliness. This will not only enhance the overall user experience but also contribute to better search engine rankings, including voice search results.
Utilize Schema Markup for Rich Results
Leveraging schema markup can help businesses enhance their search listings with additional information, such as reviews, ratings, and product details. This can make their content more appealing and informative to users engaging with voice search results.