- AR platforms dominating the virtual retail space in 2024 include:
- 1. Amazon AR View
- 2. IKEA Place
- 3. Sephora Virtual Artist
- 4. WayfairView
- 5. GAP DressingRoom
- 6. Warby Parker's Virtual Try-On
- 7. Houzz - Home Design & Remodel
- 8. Adidas AR
- 9. Target See It In Your Space
- 10. L'Oreal's ModiFace
Amazon AR View
Amazon's AR View allows users to visualize products in their home before making a purchase, enhancing the online shopping experience.
IKEA Place
IKEA Place enables users to virtually place furniture in their home to see how it looks and fits, helping them make informed buying decisions.
Sephora Virtual Artist
Sephora's Virtual Artist app uses AR to let users try on makeup virtually, making it easier to find the perfect products without visiting a store.
WayfairView
WayfairView allows users to visualize furniture and décor in their space through augmented reality, helping them make confident purchasing decisions.
GAP DressingRoom
GAP DressingRoom uses AR to let users virtually try on clothes, helping them find the right fit and style without physically trying them on.
Warby Parker's Virtual Try-On
Warby Parker's Virtual Try-On app uses AR to help users find the perfect pair of glasses by virtually trying them on before buying.
Houzz - Home Design & Remodel
Houzz's AR feature allows users to visualize furniture and décor in their home, making it easier to shop for home improvement products.
Adidas AR
Adidas AR app uses augmented reality to provide an interactive and immersive shopping experience for users looking for athletic footwear and apparel.
Target See It In Your Space
Target's See It In Your Space app uses AR to help users visualize how furniture and home décor will look in their space before making a purchase.
L'Oreal's ModiFace
L'Oreal's ModiFace app uses AR to let users virtually try on makeup and hair colors, enhancing the online shopping experience for beauty products.