Structured Summary
- AI and Personalization in Advertising
- Impact on Consumer Behavior in 2024
AI and Personalization in Advertising
AI and personalization in advertising refer to the use of artificial intelligence to tailor marketing messages and content to individual consumers based on their preferences, behaviors, and demographics.
Impact on Consumer Behavior in 2024
In 2024, AI and personalization in advertising are expected to significantly shape consumer behavior by delivering more relevant and targeted ads, leading to increased engagement, higher conversion rates, and improved customer satisfaction. This approach can also enhance brand loyalty and trust by providing consumers with personalized experiences that resonate with their needs and interests.